key talking points from Luntz's memo

folks might find this of interest:

mm on Dec 1, 2011 at 8:38 pm

Frank Luntz, arguably the GOP’s top messaging strategist, said Wednesday:

“I’m so scared of this anti-Wall Street effort. I’m frightened to death. They’re having an impact on what the American people think of capitalism.”

So just as he did with his infamous 2003 global warming warming memo – which taught conservatives how to sound like they care about the issue while opposing all action — Luntz has some key advice for Republicans on how to pretend to care about regular people while continuing to screw them over.

Amazingly, “Yahoo News sat in on the session,” where Luntz went through his spin at the Republican Governor’s Association on “How can Republicans do a better job of talking about Occupy Wall Street?”

Here are key do’s and don’ts from Luntz:

Don’t say ‘capitalism.’
Don’t say that the government ‘taxes the rich.’ Instead, tell them that the government ‘takes from the rich.’
Republicans should forget about winning the battle over the ‘middle class.’ Call them ‘hardworking taxpayers.’
Don’t say ‘government spending.’ Call it ‘waste.’
Don’t ever say you’re willing to ‘compromise.’
The three most important words you can say to an Occupier: ‘I get it.’
Out: ‘Entrepreneur.’ In: ‘Job creator.’
“Climate change” is less frightening than “global warming”
Don’t ever ask anyone you want them to ‘sacrifice.’
Always blame Washington.