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NEW YORK • McDonald's customers stopping in for a Big Mac on the eve of Tax Day may be greeted by demonstrators calling for pay of $15 an hour and a union.
Labor organizers say they're planning another day of strikes and protests exclusively targeting McDonald's stores in dozens of cities on April 14, following similar demonstrations outside a variety of fast-food restaurants a year ago.
The move is intended to build on a campaign to lift wages and revitalize union enrollment by spotlighting working conditions at the world's biggest hamburger chain. Already, a wave of demonstrations that began in New York City in late 2012 has made low pay a major political issue and helped spur the passage of higher local minimum wages around the country.
The "Fight for $15" campaign is being backed by the Service Employees International Union, whose members include nursing home workers and janitors who stand to benefit when the wage floor is raised. Although McDonald's has been a primary target, organizers have expanded the campaign in hopes of mobilizing new swaths of low-wage workers including adjunct professors and airport workers.
For April 14, organizers say they're focusing on McDonald's because of its size and ability to influence pay practices throughout the economy.
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note:: some demonstrations planned for st louis
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