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American Can Company Regional Recipes (1951-1
WEDNESDAY, APRIL 18, 2012
American Can Company Regional Recipes (1951-1954)
Hello again!
In speaking of grocery stores and diets this week, I thought we could stay on theme today with a little look into America's cupboard for a very familiar item: the tin can. I was searching the words "delicious meals" on Google Books when I came across two circa 1950 Life magazine with the above advertisements. You never know what kind of wingding thing will come up even when you put an innocuous enough phrase into the search box! "SACK O' SAUCE IN A CAN O'MEAT" was probably not going to win any advertising awards that year for the originators of the phrase, but gosh did it get my attention. The fifties' seem to have been the forefront for a culinary revolution of canned gourmet. Anything you can make we can "can" better, advertisements like this one screeched at the mid century housewife. Pie crusts! Whole chicken pot pies! Chow mein! All you need is a can opener and a brisk, dismissive attitude towards the "made from scratch" school of thinking.
On searching "in a can", I came across this series of menus and recipes prepared by the American Can Company in the early 1950's. You can click on any of the pages to get a better gander at what's inside, or the menu's title for the recipe in its original magazine.
Note! Alma Archer probably does not approve of these menus. Dieters, beware! Can food enthusiasts, rejoice! Non canned items needed are listed in italics.
In speaking of grocery stores and diets this week, I thought we could stay on theme today with a little look into America's cupboard for a very familiar item: the tin can. I was searching the words "delicious meals" on Google Books when I came across two circa 1950 Life magazine with the above advertisements. You never know what kind of wingding thing will come up even when you put an innocuous enough phrase into the search box! "SACK O' SAUCE IN A CAN O'MEAT" was probably not going to win any advertising awards that year for the originators of the phrase, but gosh did it get my attention. The fifties' seem to have been the forefront for a culinary revolution of canned gourmet. Anything you can make we can "can" better, advertisements like this one screeched at the mid century housewife. Pie crusts! Whole chicken pot pies! Chow mein! All you need is a can opener and a brisk, dismissive attitude towards the "made from scratch" school of thinking.
On searching "in a can", I came across this series of menus and recipes prepared by the American Can Company in the early 1950's. You can click on any of the pages to get a better gander at what's inside, or the menu's title for the recipe in its original magazine.
Note! Alma Archer probably does not approve of these menus. Dieters, beware! Can food enthusiasts, rejoice! Non canned items needed are listed in italics.
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